News

How Can Our Insight Exchange Community Help You?

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Get the feedback you need in less than 3 weeks with Insight Exchange Virtual Focus Groups! At Illuminas, we understand the need for FAST, ON-DEMAND, and COST EFFECTIVE research. So we created the Illuminas Insight Exchange – a community of Senior IT Executives from Enterprise Organizations. Our community allows you to get quality feedback from […]

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Cisco features research conducted with Illuminas at The IoT World Forum (IoTWF) 2017 in London

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Many new technology advances ride the hype curve for a period of time before they become a core part of enterprise data centers and IT strategy.  Think virtualized infrastructure, mobility, video, cloud and now the Internet of Things.  While there is still plenty of hype in the media about IoT, enterprises have moved rapidly past […]

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How is Big Data shaping IT strategies in Enterprise organizations?

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With the continued growth of Big Data in the Enterprise world, we asked our community of Senior IT executives how they are approaching Big Data within their organizations. Check out our latest infographic to see: Barriers to Big Data usage Current utilization of Big Data Current and future Big Data investments Big Data trends enterprises plan […]

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Is the Innovation Bar Set Too High For The Enterprise?

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We asked our community of Senior IT executives a series of questions about innovation in 2016:  How innovative is the Information Technology market in 2016? Which technology companies are leading the market in innovation? How innovative is your organization? Which of your organizational initiatives do you consider to be innovative? What are your organization’s goals for these […]

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Austin

Illuminas Austin Adds to Management Team

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Austin, Texas (August 25, 2016)– Illuminas Austin, a full-service market research firm specializing in the technology and B2B industry, is pleased to announce the addition of a new member to their senior management team – Vice President, Lisa Evans. Lisa was previously a Vice President for Directions Research and Mindwave Research, and joins Illuminas with […]

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Where Do IT Executives Learn About New Technologies?

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Learning about New Technology: Learning about new technology has become a pull-down medium as IT Executives are seeking information customized to their needs and organization. So how do CIOs find out about new technology? Where do they go to find what’s interesting to them? Illuminas asked their Insight Exchange IT Executives and the answers might […]

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Illuminas Insight Exchange Senior IT community

Illuminas Insight Exchange – A New CIO Community

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Illuminas Insight Exchange AUSTIN, Texas- April 13, 2016- Illuminas (www.illuminas.com), a globally recognized market research consulting firm, announced today the launch of a new research-oriented community of IT executives. The Illuminas Insight Exchange (www.insightexchange.tech) hosts CIOs, CTOs and other senior technology officers from some of the largest enterprises in the US. Every community member is […]

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Illuminas Chairs BHBIA Members Exchange

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Illuminas Chairs BHBIA Members Exchange Dan Coffin, BHBIA Board & Head of Illuminas Health, and Guy Murray, BHBIA Board & Director, Market Research and Analytics, Operations and Compliance, MSD today chair the UK healthcare research body’s members exchange event, which this year focuses on engaging customers to enable market research to deliver actionable insights that […]

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Illuminas Launches new website

Illuminas Launches New Website

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Illuminas launches new website… and we couldn’t be more excited! We now are featuring comprehensive research insight, information and tools that make your work – and your life – easier.   Our new website helps you navigate the complex process of identifying your ideal research partner by presenting you with information about our capabilities and experience […]

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Illuminas C-Suite

Illuminas Webinar: Thank you to all who attended!

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Thank you to all who attended our webinar ‘From Practioners to the C-Suite: Who really Influences B2B Purchases?’, Illuminas’ webinar will be available to view on our site for anyone wanting to learn more and you can always email us at [email protected] to find our more!

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Quirk's Event

Quirk’s Inaugural Event: Illuminas Presents our topic on B2B Sample

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From Practitioners to the C-Suite: Who really Influences B2B Purchases? As presenters and exhibitor of this year’s 1st Quirk’s Event, Illuminas was proud to present, “From Practitioners to the C-Suite: Who really Influences B2B Purchases?”. We saw an amazing turnout and interest in this topic. Because of it’s success, Illuminas will be hosting a webinar […]

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Illuminas C-Suite

Illuminas to Present & Exhibit at Quirk’s Inaugural Event

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The Inaugural Quirk’s event launches February 23-24 in Brooklyn, NY and as founding member and an exhibitor, Illuminas will be presenting on the topic of B2B purchasing and decision making, Our presentation, ‘From Practitioners to the C-Suite: Who Really Influences B2B Purchases?’ will use data from the hundreds of qualitative and thousands of quantitative interviews […]

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Illuminas & BBC Share Insights – MRS Event

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TV futures: The prospects for live TV viewed through the lens of Behavioral Economics Households with children have more choices than ever before when it comes to viewing  TV content. Given the changing landscape of media consumption, , the BBC partnered with Illuminas to conduct primary research that would offer them a greater understanding of […]

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CRC 2014: Illuminas Presents Infographics as A Research Function

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Illuminas will be presenting at this years Corporate Researcher’s Conference September 17-19 in Chicago, IL. Our presentation, “Infographics as A Research Function” will be on the importance of data visualization, and how researchers can harness the power of infographics as a research function. Join us in Chicago for this exciting presentation!

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New Research: How English Language Learning Solutions Fuel Profitability

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How English Language Learning Solutions Fuel Profitability In an increasingly global economy, companies are compelled to create a workforce that can communicate across borders.  While more than two-thirds of the Global 1000 workforce speaks a language other than English, the Harvard Business Review recently reported that English has now become the global language of business.  […]

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Infographic: Cisco & Illuminas Explore Enterprise Mobility

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Cisco & Illuminas Explore Enterprise Mobility Mobility in the workplace has transformed the way we work.  Using a laptop and VPN to connect to a corporate network to access data has been around for many years and is something even small companies can provide. Providing employees with anytime, anywhere access to email and calendar on […]

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Illuminas at MRS Healthcare Research Summit

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Illuminas at MRS Healthcare Research Summit The Market Research Society (MRS) is presenting a one-day Healthcare Research summit in London today tailored specifically to the healthcare industry, focused on discussing the challenges facing healthcare researchers in light of recent ongoing issues of trust, competence and management.  Conducting ethical and effective research that keeps the patient needs at the forefront is the primary […]

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Illuminas research helps DoubleClick shed light on HTML5 opportunity

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New Illuminas research helps DoubleClick by Google shed light on the HTML5 opportunity for advertisers —————————————————————————————————————————————————– In the last few years, the U.S. consumer marketplace has seen significant growth in tablet and smartphone adoption, which we recently documented in a study with the CEA, and businesses have been struggling to take advantage of these new advertising […]

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Illuminas 15 Year Anniversary Celebration Recap

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We had a wonderful time at our 15 year anniversary party – thanks to everyone who made it out! It was a fun night of great drinks, food, company and memories. Working in the research industry as a boutique organization affords us the opportunity to form lasting relationships with lots of people, and we would […]

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Menu-Based Conjoint: When There Are Just Too Many Choices

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Menu-Based Conjoint: When There Are Just Too Many Choices An overview of the new methodology we’re showcasing at next month’s Corporate Researchers Conference in Dallas. Marketing research projects must inevitably strike a balance between scheduling, cost, and rigor.  The growth of DIY research and data-centric analytics continue to pressure agencies to deliver insights quickly, within […]

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samplecon

An Entire Conference Devoted to Online Sampling? We Couldn’t be More Excited.

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In less than three weeks, leaders from all facets of the research industry will come together to discuss one thing and one thing only:  online sample.  As the first event of it’s kind, the new SampleCon event being hosted by Federated Sample is a participant-driven conference bringing together creators, technologists and users of online sample […]

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Infographic: Identifying & Analyzing Key Drivers

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Infographic: Identifying & analyzing key drivers can provide answers to critical business questions By uncovering the current and hidden motivators behind market behaviors like purchase, satisfaction, preference, etc.  Our latest infographic describes the mechanics of Key Drivers Analysis and outlines the various ways you can benefit from the insight powered by this effective tool. (Click the […]

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JonathanFletcher

Reflections of an MRS Fellow

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Industry observations and predictions from Illuminas UK Managing Director, Jonathan Fletcher, upon receiving the MRS Fellowship award. On June 11th Jonathan Fletcher, Group Managing Director at Illuminas, was awarded the prestigious MRS Fellowship at the Excellence Awards in London. The Fellowship, MRS’ highest reward, is given in recognition of dedication to the research profession and […]

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tony moguel

Q&A with Our Newest Project Manager, Tony Moguel

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We have always held to the philosophy that promoting from within nurtures deep, meaningful relationships with our clients and creates a team of dedicated researchers who have a thorough understanding of our processes.  For this reason, we tend to hire researchers who are passionate about their careers and want to be involved in our success […]

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cisco

Cisco Certifications: Using Illuminas Research to Drive Value

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Cisco Certifications: Using Illuminas Research to Drive Value For over ten years, Cisco’s Certifications and Training program has defined the standard for expert-level IT certification.  To continue driving this success, Cisco and Illuminas executed an annual global research study among Cisco certified professional (CCIEs, CCNAs & CCNPs) to understand the strength of the Cisco certifications […]

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15 years

We’re Celebrating 15 Years in Austin!

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We’re Celebrating 15 Years in Austin! Our 15th anniversary officially kicked off last month, and after all these years of helping clients make confident business decisions things are only getting better at Illuminas. As we celebrate this milestone, we have sincere appreciation and profound thanks to all that made it possible. First and foremost we would […]

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A tale of two techs

Infographic: The Story of 2 Techs

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Infographic: The Story of 2 Techs Consumer technology is evolving at an extraordinary rate and our habits along with it. Our latest study, conducted on behalf of the  Consumer Electronics Association (CEA), focuses on the monumental shift away from stand-alone devices towards multifunctional mobile devices- a trend that is pushing us to a new age […]

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Jacob Manhart Joins Illuminas as Manager, Programming Solutions

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Austin, Texas (May 7, 2013)-  Illuminas Austin, a full-service B2B market research firm specializing in the technology industry, has recently added a new position to further their strategy to provide customized, leading-edge research solutions. Jacob Manhart, Manager of Programming Solutions, provides Illuminas with in-house expertise that strengthens an already robust set of methodologies and tools. […]

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New Study by Illuminas & CEA Explores the Multi-Device Lifestyle, Impact on Consumer Electronics Industry

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By the end of 2013, there will be more mobile-connected devices on Earth than there are people, a recent forecast suggests.  Consumer use of mobile devices has skyrocketed in the last two years, with the average person now owning five devices between home and work.  And while this trend is expected to continue, it’s not […]

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Illuminas Austin Expands, Redesigns Office

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Illuminas, celebrating fifteen years of business in the Austin location, has been experiencing rapid growth and will be expanding their offices at Barton Creek Plaza over the summer. Along with the expansion, local architecture firm Dunnam Tita will be overseeing a complete redesign of the office. Jay Shutter, Managing Director of the Austin office, states […]

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mobile

Exploring Mobile Market Research

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As Patrick Comer recently stated on the Federated Sample blog, “Mobile is the second coming of online research.”  While we have already been through the transition of phone to web, now we are experiencing the next paradigm shift:  web to mobile web. We saw Patrick present at the CASRO Tech conference last year, during which time […]

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Holiday Analysis: Cheer vs. Prosperity

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Seasonal greeting cards are a well-established tradition of tidings and salutations. Typically, these pithy aphorisms do not generate a great deal of discussion and analysis. However, around the Illuminas offices, seemingly mundane topics can reveal a groundswell of unexpectedly strong opinions. The annual creation of our holiday greeting card elicited such a response. “Seasons Greetings” […]

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dan coffin

Dan Coffin Joins Illuminas as Director of Illuminas Health

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 Illuminas welcomes Dan Coffin to its London office to lead a new global Healthcare practice.  Dan has 14 years’ global market research experience, as well as domestic UK expertise.  He formerly headed up Pharmaceuticals at Holden Pearmain, and was a Healthcare Director at Hall & Partners, Senior Executive at Isis Research, Marketing Executive at LifeScan […]

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Illuminas UK wins at the AURA annual awards 2012

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Illuminas has won the prestigious Commercial Context Award at the AURA annual awards 2012. AURA, the association of client side research and insight executives, named Illuminas as the winner at its annual conference on 27th June 2012. The commercial context award is given to an agency that “makes a habit of talking in terms of […]

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Visit Illuminas at the 2012 Corporate Researchers Conference!

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If you’re coming to Dallas for this year’s MRA Corporate Researchers Conference, stop by Booth 115 in the Expo Hall and say hello! We’ll have several researchers on site, ready to answer your questions and discuss the ways Illuminas can help you grow or transform your business. Click here to learn more about the MRA […]

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New Appointment at Illuminas London

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Sophia Michael joins the London office as a senior research executive working on telecoms and financial accounts. Sophia graduated from the University of Warwick with a BA Hons. (1st) in Sociology and followed this up with an MSc (Distinction) in Social Research Methods at LSE. Prior to joining Illuminas Sophia worked as a research executive at […]

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victoria london

Victoria Maxey becomes this year’s youngest MRS conference awards judge

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Victoria Maxey, an Associate Director at Illuminas’ London Office, became an MRS conference awards judge for the first time in 2012.  Victoria commented, ‘I was delighted to be asked to take part in the awards judging at this years MRS Conference and found it both motivating and exciting. I wasn’t sure what to expect, but really […]

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ACP_model

Technology Brand Positioning: Evolution of Process

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By Andrew Elder, SVP Marketing Sciences Download PDF In order to effectively market itself, a brand must navigate multiple levels of engagement.  The classic Awareness–Consideration–Purchase (ACP) model provides a useful framework for evaluating the impact of branding at different stages of customer involvement.  Yet customers seldom move along this path in a purely linear process, so […]

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consumers in squares

How Do Consumers Decide?

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Improve your understanding of consumer decision making with Menu Based Conjoint. Menu Based Conjoint (MBC) is a new conjoint method designed to take account of some of the more complex real life purchase decisions that consumers face today. Consumers nowadays often purchase goods and services using a mix and match approach; whether in the form […]

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we don't believe in black boxes

Illuminas Nurtures New Talent

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Illuminas has been running a research internship in its US offices for a number of years with great success and more recently, started a similar scheme in its London office. Find out the benefits for both the agency and the intern in the article in the link below; published on the Market Research Society website. […]

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Illuminas UK Gains ISO 27001 Information Security Accreditation

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Austin, Texas (January 18, 2012)- The headquarters office of Illuminas in London, UK, has been awarded ISO 27001 accreditation for its research management systems.  ISO 27001 is the international standard for Information Security Management Systems, and Illuminas has plans to implement these security measures to their US-based offices over the next 18 months. The prestigious […]

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Illuminas wins at the MRS Research Awards

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A paper written by Jonathan Fletcher from Illuminas London Office has won the MRS/BIG Business-to-Business Research Award at the MRS Research Awards 2011. The Award recognises outstanding research specifically in the area of business-to-business. To make the shortlist, entrants needed to demonstrate research quality and vision and its effectiveness and application to the business-to-business sector. […]

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Austin

Illuminas Austin Announces Multiple Promotions

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FOR IMMEDIATE RELEASE Austin, Texas (September 1, 2011)- Illuminas Austin, a full-service market research firm specializing in the technology and B2B industry, announces multiple executive promotions in the wake of continued growth and success. Carrie Angiolet, former Vice President of Client Services, has been promoted to Senior Vice President of Illuminas’ Austin office. Angiolet has […]

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Big Conference

Illuminas to Present Paper at BIG Annual Conference at The Belfry in May 2011

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Jonathan Fletcher from Illuminas London Office will present a paper entitled ‘Culture-mapping: A framework for understanding international B2b decision-making’ The paper will present a framework for understanding decision-making in different business cultures. When UK B2b businesses expand into new overseas markets, they need to develop an understanding of local businesses rapidly and cost-effectively. There often […]

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collaboration

Know your Customers – Building Loyalty and Trust in the Financial Services Sector

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The credit crunch has led to a loss of confidence and trust with financial providers. There is a clear need to change communication long term to address new consumer needs. In times of anxiety consumers’ needs are heightened around service delivery as they seek signs of reassurance and trust from financial providers. In many financial […]

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lightbulb idea

Views from Hong Kong

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by Matthew Carr, Managing Director APAC, Illuminas Global The last time I wrote one of these articles we were just entering the business end of the GFC. Two years on and Hong Kong’s energy and pragmatism are undimmed – as illustrated by economic data. Numbers of unemployed are now back down to where they were […]

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innovation

Responding to Recession: A Report for Royal Bank of Scotland

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Illuminas recently conducted a study for Royal Bank of Scotland – Corporate and Institutional Banking division, to understand how UK Corporate businesses were responding to market changes as a result of the economic environment Over 300 interviews were conducted with business leaders from a range of organisations with an annual turnover in excess of £25m. […]

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Illuminas Present Paper at MRS Financial Services Conference 2010

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John Connaughton, CEO Illuminas presented a paper entitled ‘Global attitudes to Financial Services 2010′. The paper explores attitudes to financial services in the last 12 months across UK, USA and Asia. It discusses shifts in perception and behaviour over the last year and potential changes over the next 12 months. Specifically looking at the UK, […]

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Illuminas and Toluna Develop Best Practices for Managing Online Survey Respondents

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At Illuminas, we take pride in remaining a proven leader in testing and analyzing new research capabilities in the research industry.  As the industry has seen a shift in online panel sampling options, we set out to rigorously test and analyze these new options before we could trust their validity and recommend the online panels […]

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tapping on screen

Illuminas Austin & Cisco produce White Paper on ‘the Future of Networking’

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The paper is based on a survey of 970 IT professionals and experts in 79 countries across five continents conducted by the Austin, Texas office of Illuminas for Cisco. The survey was conducted among an elite group who hold the Cisco Certified Internetwork Expert qualification (CCIE), one of the most widely recognised networking certifications in […]

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How to Optimise Your Range in Store

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In this paper the author outlines a new approach to enable manufacturers to identify the optimum range in store. With ever-increasing pressure to innovate and supermarket shelf-space at a premium the manufacturer’s dilemma is to optimise the range of varieties and formats and still improve the margin. Illuminas have developed a technique using conjoint analysis […]

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branding

How and When to use Semiotics in Brand Research

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Semiotics works by identifying links between deep emotional consumer needs and the signals used in branding, advertising and other media to convey them. It looks from the outside-in, exploring the context in which consumers operate, looking at the culture which influences consumers. In this way it can access insights which are not directly available to […]

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computer

Is It Sometimes Better Not to Advertise?

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Critics had a field day with the Conservative Party’s poster campaign featuring an airbrushed David Cameron “We can’t go on like this. I’ll cut the deficit. Not the NHS”. These ads, of course, were launched when the Conservatives held a significant poll lead and they seemed to do no favours to the Tories. Numerous doctored […]

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alternative eco energy fuel

Illuminas wins EDF Energy contract to monitor Electric vehicle trial

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Illuminas have won a year long contract with EDF Energy to monitor and measure electric vehicle and charging usage in London and the South East. EDF Energy in partnership with Mercedes Benz and the Technology Strategy Board are trialing electric vehicles with 60 residential customers in London and the South East in one of the […]

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Cisco and Illuminas: Predicting the future of networking

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Predicting the future of networking: To promote more than 15 years of the CCIE program (a training program to become a Cisco Certified Internetwork Engineer), Cisco commissioned Illuminas to conduct a comprehensive survey among CCIEs throughout the world. The first survey of it’s kind, it prompted CCIEs to evaluate the training program’s benefits and effectiveness, and […]

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Cisco and Illuminas Analyze Evolution of Social Networking

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In 2008 Cisco Systems hired Illuminas to research the evolving landscape of online social networking and social media. The results from the research are meant to help companies, service providers and marketers pinpoint the factors that motivate online audiences, as well as to anticipate the future demands of online social platform users. Download the whitepaper […]

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Illuminas Identifies Changes in Online Health Management

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Technology has driven advancements and modernization across nearly every industry and sector in the marketplace- including  healthcare. It’s clear that technology innovations have fueled improvements and breakthroughs in areas such as diagnosis, treatment, medical imaging and healthcare research, but what impact has technology had on the health of a typical American? How has the ubiquity of […]

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The Cities Net Opportunities Study

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Many countries and cities around the globe have experienced growth and productivity as a result of information and communication technology (ICT), but many emerging markets have yet to fully realize technology adoption. The Cities Net Opportunities study was executed for Cisco to gain insights on internet use, as well as on current and future demand […]

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Illuminas Presenting Paper at Children: Seen & Heard conference

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Pete Maginn, Research Director, Head of Child & Youth will be presenting the results of an internal initiative “Who’s the Daddy?” at the annual Children: Seen & Heard conference organised by Research magazine. Now in its fourth year, this event showcases cutting-edge case studies, airs insightful opinion and hosts stimulating debate whilst demonstrating how to […]

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deciding what option to pick survey

Retail Finance Consumer Confidence Survey 2008

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Financial Service providers need to re-build trust as consumer confidence falls in the economy and financial institutions The latest consumer confidence survey from financial research experts, Illuminas confirms that falling consumer confidence has dented trust in financial service providers compared to 12 months ago. Illuminas conducted the research among 600 adult consumers in the UK in […]

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Big Conference

Illuminas wins Best Content and Innovation paper at the BIG Conference 2009 Awards

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A paper written by Jonathan Fletcher and Andrew Reynolds, from Illuminas London Office has scooped a prestigious award at the latest BIG Conference. The paper entitled ‘Can we justify the ROI of Market Research’ outlines how we should help clients more to calculate the ROI of their decisions in the context of commissioning Market Research. […]

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Marketing ROI

Can we Measure the ROI of Market Research?

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In this paper the authors outline a new approach to measuring the value of research and identify the future conditions under which it might gain widespread acceptance. The paper discusses the issues that reveal this to be a complex area as well as offering a solution. The authors define the conditions required to measure the […]

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Illuminas Present Paper at MRS Members Evening April 2009

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Jonathan Fletcher, Managing Director, Illuminas, gave a presentation entitled ‘Risk, Recovery and Relativism – ten key business issues on the horizon and their likely impact on Market Research’. The presentation outlines the author’s views on a number of key business issues affecting the industry. Topics include: What sort of recession we can expect and how […]

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Illuminas Presents Paper Entitled Survey Quality & MaxDiff

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An Assessment of Who Fails, and Why at the 2009 Sawtooth Software conference in Delray Beach, Florida. Andrew Elder, Vice President of Marketing Sciences for Illuminas in Austin, TX presented a paper that he co-authored with Illuminas MS Manager Terry Pan entitled Survey Quality and MaxDiff: An Assessment of Who Fails, and Why at the 2009 Sawtooth […]

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excellent check mark survey

Survey Quality & MaxDiff: An Assessment of who fails & why

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This paper was first presented at the 2009 Sawtooth Software conference in Delray Beach, Florida by Andrew Elder, Vice President of Marketing Sciences for Illuminas in Austin, TX and Terry Pan, Illuminas Austin MS Manager. The paper was called Survey Quality and MaxDiff: An Assessment of Who Fails, and Why.  The authors use MaxDiff (a […]

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Illuminas present paper at Marketing Week Retail Financial Services Conference 2009

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John Connaughton, CEO Illuminas presented a paper entitled ‘The Hybrid Consumer – discretional spending priorities – An international perspective’. The paper outlines how consumers have changed their behaviour in a downturn across the UK, USA and China. A study was commissioned in all three countries in January 2009 and explored consumer attitudes to spending and saving, […]

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3 executives appointed to London

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Gordon Smith joins as Associate Director. Gordon brings over 10 years of consulting and research expertise. He offers experience across a broad range of sectors including IT, Telecoms and Financial Services. He joins from Anderson Lyall, strategic business consultants and has previously worked at Sweeney Pinedo and NOP Business. Claire Jones joins Illuminas as Research Manager. She […]

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Big Conference

Illuminas to present paper at BIG annual conference in Chepstow in May 2009

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Jonathan Fletcher and Andrew Reynolds, from Illuminas London Office will present a paper entitled ‘Can we justify the ROI of Market Research’ at the BIG Annual Conference. The paper will outline how we should help our clients more to calculate the ROI of their decisions in the context of commissioning Market Research. The paper will expose the […]

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Jo-Ann Foo wins MRS award for Special Contribution to Conference

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Jo, Associate Director at Illuminas London office was part of the Pecha Kucha team that won the Market Research Society Award ‘Special Contribution to Conference’ at the Research Awards 2008 held in December. This involved each member of the team presenting 20 slides, each for 20 seconds, on the subject of…’And that’s why I love market research’. […]

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US holiday gift spending predicted to fall dramatically this season

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The latest consumer trends research from the global research firm Illuminas has confirmed retailer concerns about declining US consumer spending, most likely as a result of the national and global economy, extraordinary stock market volatility and rising unemployment. The results suggest that retailers should be prepared for a more frugal holiday season, with almost half […]

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Illuminas & Nokia present paper at Esomar Annual Congress

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John Connaughton, CEO Illuminas and Dave Riley, Nokia presented a paper entitled ‘The Green Shoots of Technology – Nokia’s Response to the demand for Eco-Friendly Brands’ at the recent ESOMAR Annual Congress The paper outlined the link between attitudes and behaviour towards environmental issues amongst consumers in 13 developed and developing countries, and compared results using a specially […]

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Client 2.0: the client side researcher in a ‘flat world’

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The paper explores the role of research in organisations without a formal hierarchical structure; how new trends in business architecture and management are making new demands on internal research functions and calling forth a new generation of client side research leaders and practitioners. Download PDF 

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Data integration – learnings from 10 year’s experience

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The changing requirements of both clients-side and agency researchers are reflective of wider technical, economic and cultural trends impacting on the way businesses are organised. In particular, it has been argued that researchers need to develop a range of new skills in order be more effective in the future. In addition, numerous and more sophisticated […]

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Jo-Ann Foo shortlisted for two MRS Conference Awards

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Jo-Ann, an Associate Director at Illuminas has been nominated following her assured performance at this year’s conference in London. She has been shortlisted for ‘Best Newcomer’ for her presentation at the Pecha Kucha session: And that’s why I love market research! The judges said ‘Jo-Ann’s high octane ‘Pecha Kucha’ presentation got this innovative session off to a cracking […]

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Illuminas & Orange recently presented a paper at 2008 UK MRS annual conference in London

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Nick Bonney, Orange UK and Jonathan Fletcher, Illuminas, presented a paper entitled ‘Client 2.0: the client side researcher in a ‘flat world’ The paper explored the role of research in organisations without a formal hierarchical structure; how new trends in business architecture and management are making new demands on internal research functions and calling forth a […]

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Bloggers – the Real Hero’s of Internet Research

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Internet enabled communications have long been regarded as the panacea for market research – providing access to hard to reach audiences in a timely and cost effective manner. But while technological advances in survey software have engendered much debate on the data production line, the market research industry has a duty to itself and its […]

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Human Factors in B2B Research Over the Internet

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The Internet promises to be a commonplace feature of conducting business in the near future. In a recent telephone study conducted by DVL Smith Ltd amongst a representative sample of UK small and medium sized businesses, over 2/3 of all businesses had internet access. The US based Boston Consulting Group predicts that by 2003 one […]

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Puzzle Pieces

If it Ain’t Broke, Fix it Anyway

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This paper examines the increasing use of usability studies to aid the development of new media products and services – predominantly websites – and looks at whether the growing distinction of usability as a discipline in itself is counter productive to today’s requirement to provide more holistic and integrated marketing research services.  Specifically we will […]

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Big Conference

Illuminas and Barclays to jointly present paper at BIG annual conference in Chepstow in May 2008

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Lee Brumwell, Barclays Bank and John Connaughton, CEO, Illuminas will present a paper entitled ‘Developing the optimum customer proposition for Business Banking’. The paper will outline how skills in data mining and meta-analysis delivered a highly effective piece of research. Using customer and non-customer data from continuous and ad hoc research, as well as internal data […]

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Illuminas and Orange to jointly present paper at MRS annual conference in London in March 2008

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Nick Bonney, Orange UK and Jonathan Fletcher, Illuminas, will present a paper entitled Client 2.0: the client side researcher in a ‘flat world’. In this paper the authors will explore the way in which trends in business architecture and management are making new demands on internal research functions and calling forth a new generation of […]

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Banking on China; can western banks offset losses in USA by tapping into the growing Chinese urban elite?

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Following China’s accession to the World Trade Organisation earlier this year, foreign banks were finally allowed to offer some local currency products and services in China. A number of UK and US institutions have already entered the retail market, but how does the Chinese banking consumer behave at present? And how does he or she […]

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Illuminas tracks iPhone launch in USA

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When Apple first announced the iPhone in January 2007, it was widely expected to be an industry-changing phenomenon. Illuminas New York decided to test that theory by tracking public response in the period leading up to and immediately following launch. We learned that the Apple brand itself and its reputation for innovative, intuitive design were […]

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Illuminas & Orange Recently Presented a Paper at ESOMAR Annual Conference

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Nick Bonney, Orange UK and Jonathan Fletcher, Illuminas, presented a paper entitled ‘Designed with algebra; built with a slide rule; flown with a hammer! – a case study in the development and application of a mobile telecoms segmentation’. Download now

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Measuring Campaign Effectiveness in Financial Markets

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How important is brand in financial markets? Consumer product marketers have long realized the value of branding—the brand is why consumers pay more for Nike trainers than they do for a generic product. In the consumer world millions of pounds are spent each year to define and reinforce various brands in the consumers’ minds. Branding […]

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Measuring Communication Effectiveness in the B2B Market

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Measuring brand performance and communication effectiveness in B2B markets Building a B2B brand Branding has been defined as naming a product or service so that it is distinct from its competitors. However it is never that simple. In the real marketplace a brand is more than a name; it is the emotions and intangibles that […]

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Retail Banking in China

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Following China’s accession to the World Trade Organisation earlier this year, foreign banks were finally allowed to offer some local currency products and services in China. A number of UK institutions have already entered the retail market, but how does the Chinese banking consumer behave like at present? And how does he or she view […]

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Making your Brand ‘Facebook friendly’

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Illuminas study highlights uniqueness of social networking and how Brands need to fit into ‘’the community’’ The remarkable success of social networking has attracted a great deal of attention in the marketing industry. But why has social networking been so uniquely successful? A recent study conducted by Illuminas traces its popularity to its ability to […]

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Algebra, Slide Rules and Hammers – a Mobile Telecoms Segmentation

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In this paper the authors share their experience of developing Orange’s European mobile consumer segmentation and applying it to the UK market. The process started in 2003 with a major study in Orange’s 6 main European markets. In 2006 the segmentation was fully operationalised in the UK and formed the basis of Orange UK’s highly […]

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The Uniqueness of Social Networking

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The remarkable success of social networking has attracted a great deal of attention in our industry. But why has social networking been so uniquely successful? A recent study conducted by Illuminas traces its popularity to its ability to replicate group behaviour. The qualitative study amongst regular users of networking sites aged 15 – 55 uncovered a variety of […]

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How ‘A’ level Students Make Decisions About Universities to Attend

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How ‘A’ level students make decisions about universities to attend – Illuminas sheds light on how A level students make decisions about universities to attend. In work sponsored by the Universities Marketing Forum, Illuminas has tracked 6th form students over the last 18 months while they made their decision about going to university. “Illuminas sheds light on […]

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Quality vs. Speed: Is it Possible to Deliver Both?

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Gavin Mulholland (director of Illuminas) and John Buckle (head of marketing research at Alliance & Leicester) debated at the MRS Field conference the implications of tight deadlines, the quest of cheaper research and the quality of online research. Link to full article >

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Illuminas Wins Award for Best Written Paper at the 2007 BIG conference

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Jonathan Fletcher, Group Creative Director at Illuminas has won the award for best written paper at the 2007 BIG conference.

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The Convergence of B2B & Consumer Marketing

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| By Jonathan Fletcher Introduction One of the stereotypical images of a corporate buyer in the middle part of the last century was of a man who never had to buy his own booze at Christmas or pay for a round of golf in summer, because his suppliers catered to his personal needs as well […]

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Illuminas Presented an Exciting Paper at the ESOMAR Consumer Insights Conference 2007

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In May 2007 Jonathan Fletcher, Group Creative Director and Julian Kenway, Director, Child and Youth presented an exciting paper at the ESOMAR Consumer Insights Conference 2007 entitled ‘Marketing to the Inner child’. www.esomar.org Click here to see the paper

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Consumer Attitudes & Behaviours: Marketing To The Inner Child

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Download Paper Abstract Humans are a ‘neotenous’ species, retaining youthful traits well into adulthood. This paper explores the juvenile elements in adult motivation and behaviour, outlining the implications these have for consumer research and marketing. Consumer societies are becoming more immature; consumer decision-making in many situations resembles pre-adult patterns of thought. The paper concludes with a segmentation of […]

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Illuminas Trio Cycle to the MRS Golden Jubilee Conference 2007 in Brighton

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A number of staff from Illuminas decided a few days before Conference to cycle to Brighton, to re-enact the days of the London – Brighton cycle rides of past conferences, which were organised by the MRBA. On Wednesday 21st March, the day before Conference, the Illuminas cycle team, led by CEO John Connaughton set off […]

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The Internet Changes Healthcare

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One in three Americans report that internet has changed the way they manage their health care. Illuminas has completed a research study sponsored by Cisco regarding how technology is being used in health management and the impact technology has had on health / healthcare management among US consumers. This research was conducted for the 2007 […]

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Illuminas Net Impact Study reveals SME’s technology investments

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Canadian small and medium enterprises are taking a “big business” approach to their technology investments and becoming more sophisticated, according to findings released today from the Net Impact SME Canada 2006 study. “Year after year of research among large organizations has shown that the diffusion of information and communication technology (ICT), from sophisticated network infrastructure […]

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Developing Fruity Smarties with Redballoon

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Research Award Winners demonstrate ROI for Client With NPD for Fruity Smarties Redballoon, the child and youth research practice of Incepta Marketing Intelligence (now Illuminas) have scooped the prestigious prize of Best NPD Research at the Marketing Research Awards 2005. Using a novel approach to understanding children, the research revealed deep insights that informed strategic decisions, […]

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Gold Award for Best Use of Market Research to Inform a Campaign

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The University of Manchester and DVL Smith (now Illuminas) have won the top award for ‘Market Research and Testing’ with their research programme conducted throughout the ‘Branding The University of Manchester’ campaign at the recent annual HEERA Marketing Awards Conference. This research programme resulted from the challenge to express a name, brand, character and visual […]

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