Bloggers – the Real Hero’s of Internet Research

Internet enabled communications have long been regarded as the panacea for market research – providing access to hard to reach audiences in a timely and cost effective manner. But while technological advances in survey software have engendered much debate on the data production line, the market research industry has a duty to itself and its clients to ask whether we are really using the internet to generate insight, or simply becoming a slave to the process.

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