The spending power of the Child and Youth segment (roughly ages 6-18) is significant. One frequently cited statistic shows 8-to-12 year olds spending nearly $30 billion (USD) of their own money each year and influencing another $150 billion of their parent’s spending. Factor in the impact of digital media and devices and you can see the potential, but also the challenges in researching a continuously, fast changing market.
Illuminas recognizes the specific joys and challenges of conducting successful research within Child and Youth audiences and has the experts on staff to devise the most appropriate methodological solutions. Our Child and Youth researchers have extra vocational experience working with all ages of this audience. As researchers, we understand their worlds, and believe this adds an extra dimension and passion to the research we do.