Market & Business Strategy
Continued market success requires a strong brand, a keen understanding of your market and competition and a business strategy that leverages your unique value proposition. We specialize in designing and executing research programs to help you identify key market opportunities, develop a unique selling proposition and build effective go-to-market strategies.
What is the global market opportunity for my company, product, and brand?
Who is the target market for our product, and how do we most effectively reach them?
What are the customer needs and expectations for products in my target market?
Which products or services compete in my category, and what does the competitive landscape look like?
Market Sizing & Analysis (TAM)
Relevant Case Studies
- Exploratory Behavioural Economics’: the merger of BE and MR
- Behaviour in the Digital World – Illuminas & BBC Present
- Mystery Shopping for PC Manfacturer