Product & Service Design

Product & Service Design

Whether a new product is being developed or the direction of a current product is in question, we can deliver the insights and perspectives you need to create or protect a competitive advantage. From concept ideation to go-to-market strategies, we answer questions at all stages of the product lifecycle.

Your Questions:

How will the market react when we launch this new product? What does potential demand look like?

Can we capture additional share by launching product extensions or entirely new products?

Can we find untapped value in our product by adding features?

What features and functionality should we add to increase share while improving margins?


Our Solutions:

Concept Ideation

Concept Testing

Product Configuration

Product Extension

Product Optimization

Discrete Choice Analysis

Conjoint (BYO, Adaptive, & Menu-Based)


Relevant Case Studies

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