Product & Service Design
Whether a new product is being developed or the direction of a current product is in question, we can deliver the insights and perspectives you need to create or protect a competitive advantage. From concept ideation to go-to-market strategies, we answer questions at all stages of the product lifecycle.
How will the market react when we launch this new product? What does potential demand look like?
Can we capture additional share by launching product extensions or entirely new products?
Can we find untapped value in our product by adding features?
What features and functionality should we add to increase share while improving margins?
Discrete Choice Analysis
Conjoint (BYO, Adaptive, & Menu-Based)
Relevant Case Studies
- Exploratory Behavioural Economics’: the merger of BE and MR
- Mystery Shopping for PC Manfacturer
- Rosetta Stone Perceptions