Innovations in manufacturing processes and packaging design are transforming the landscape of the food and drink category, creating new opportunities for brands willing to invest in category, product and channel strategy developments. However, the challenge of growing revenues in typically mature categories means brands are often competing for the same dollars at a time when consumers are looking to reduce spending where possible.
Consumer expectations are changing and brands must keep in step with the new shopper’s need for greater nutrition, convenience or increased personalization. Illuminas has significant experience and expertise in the Food and Drink sector. We work with some of the largest brands in the world to research moms, kids, Millenials, and Gen-X. Our approach to research allows us to provide a 360-degree view on category, product and brand optimization.