Food & Drink


Innovations in manufacturing processes and packaging design are transforming the landscape of the food and drink category, creating new opportunities for brands willing to invest in category, product and channel strategy developments. However, the challenge of growing revenues in typically mature categories means brands are often competing for the same dollars at a time when consumers are looking to reduce spending where possible.

Consumer expectations are changing and brands must keep in step with the new shopper’s need for greater nutrition, convenience or increased personalization. Illuminas has significant experience and expertise in the Food and Drink sector. We work with some of the largest brands in the world to research moms, kids, Millenials, and Gen-X. Our approach to research allows us to provide a 360-degree view on category, product and brand optimization.

Featured Clients

Highlights of Our Expertise

  • Highlights of our Expertise

  • Audiences We Can Reach

Our research is based on an understanding of consumer needs and behaviors that take into account the complex range of occasions and need-states; both in-home and on-the-go.

Our research solutions are designed to address barriers to product consideration and product experience issues.

Our research designs leverage exploratory qualitative research that includes ethnography, workshops, customer journey mapping, in-store evaluations and in-home placements. These are often followed up with quantitative validation.

Our research expertise also includes:

  • Packaging design & format testing
  • Brand evaluation & extension
  • Price, promotion & range optimization
  • NPD & innovations – from initial development to range extension
  • Product testing (flavor & format)
  • Product naming & pack claims testing
  • Consumer usage & attitude profiling to identify customer typologies
  • Purchase journey mapping & product choice driver hierarchy
  • Communications testing & development

The diversity of our client experiences has allowed us to profile an extensive range of consumers by behavior, attitude and socio-demographics. Our expertise in child and youth also extends to the food and drink sector, making us specialists in conducting research with and kids. Examples of audiences we regularly research include:

  • Moms
  • Kids
  • Teenagers
  • Millenials
  • Gen-X