Healthy Eating Exploration & New Product Evaluation

An international food company wished to explore secondary school kids understanding & behaviours toward snacking and healthy eating, as well as evaluating the complete marketing mix for new snacking products. Activity Street workshops (a qualitative methodology pioneered by the Illuminas Child & Youth team) were carried out around the UK in conjunction with a survey of nearly 2000 pupils. We provided robust recommendations focused on key factors for product launch of healthy snacks, including optimal products, packaging and methods of initialising trial.