Exploratory Behavioural Economics’: the merger of BE and MR Behavioural Economics has been a hot topic for a few years now – but how is BE actually applied in research projects? To answer this question Illuminas’ Managing Director, Jonathan Fletcher, has written Exploratory Behavioural Economics: the merger of BE and MR. Read More
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Healthy Eating Exploration & New Product Evaluation An international food company wished to explore secondary school kids… Read More
Category Management To help sustain category captaincy for a major food manufacturer, we evaluated shopper… Read More
Brand Positioning A biscuit manufacturer needed to refresh its brand positioning to maintain… Read More