Brand & Reputation
As brand experts, we do more than just research your brand…we immerse ourselves in it. We discover where your brand has been, where it’s going, who interacts with your brand, and what your brand means to customers and prospects. Knowing how all this adds up to collectively define your brand is the cornerstone for how we design highly effective brand research.
What is our brand’s presence and reputation in the marketplace?
What are our strengths and weaknesses relative to competitors?
Which aspects of our brand image will improve purchase and loyalty?
How much does our branding influence purchase decisions compared to other factors?
Awareness, Attitudes & Usage Evaluation
Brand Reputation, Equity & Value Assessment
Positioning & Strategy Research
Longitudinal Brand Tracking
Brand Drivers Research
Relevant Case Studies
- Exploratory Behavioural Economics’: the merger of BE and MR
- Technology Advertising Insights
- Rosetta Stone Perceptions