Branding Strategy
![Businessman and bank office building](https://www.illuminas.com/wp-content/uploads/2016/09/AdobeStock_72685247-1-450x225.jpg)
A financial provider wished to create a pan European brand strategy to differentiate across Europe. Depths were conducted in 6 European countries with clients, competitors and intermediaries. A number of territories were created in workshops and explored in research together with current client and competitor brand perceptions. Using the Illuminas brand engineering model we created a pan European brand template defining the positioning, essence and values.