Explore some of our recent client success stories to see how we’ve helped leading companies make critical business decisions.
Behavioural Economics has been a hot topic for a few years now – but how is BE actually applied in research projects?
To answer this question Illuminas’ Managing Director, Jonathan Fletcher, has written Exploratory Behavioural Economics: the merger of BE and MR.
A PC-embedded brand manufacturer sought…
An international toy manufacturer wished to qualitatively assess…
Illuminas used conjoint analysis and van Westendorp pricing techniques…
A leading international toy manufacturer needed to understand the dynamics…
A huge global retail business wished to become more customer-centric in their kid’s sector…
A major automotive manufacturer wished to explore the behaviours & emotions…
