In this paper Dan Coffin, Illuminas Healthcare, shows how decision making of healthcare professionals has been shown to follow behaviours from Behavioral Economics (BE) and how BE theory can be applied to improve research design in healthcare.
Case Studies
Explore some of our recent client success stories to see how we’ve helped leading companies make critical business decisions.
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Using Behavioural Economics in Healthcare Research
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Exploratory Behavioural Economics’: the merger of BE and MR 
Read MoreBehavioural Economics has been a hot topic for a few years now – but how is BE actually applied in research projects?
To answer this question Illuminas’ Managing Director, Jonathan Fletcher, has written Exploratory Behavioural Economics: the merger of BE and MR.
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Behaviour in the Digital World – Illuminas & BBC Present 
Read MoreHow do audiences consume television in this highly digital age? If you have a Smart TV do you use the apps to find content you like rather than going to the EPG? Where do you start your television journey – with the programme guide, knowing what you want to watch, flipping through the channels?
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Mystery Shopping for PC Manfacturer 
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Google HTML Thought Leadership 
Read MoreIn the last few years, the U.S. consumer marketplace has seen…
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Cisco Technology & Healthcare 
Read MoreTechnology has driven advancements and modernization across…
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Market Sizing for Travel Website 
Read MoreA rapidly-growing online travel marketplace sought to…
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Technology Advertising Insights 
Read MoreA fortune 500 technology hardware and software provider needed…
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Rosetta Stone Perceptions 
Read MoreTo keep up with the evolving language needs…
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Cloud Computing Creative Testing 
Read MoreA leading cloud and virtualization software provider was…
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Market Segmentation 
Read MoreIlluminas created Orange’s European mobile consumer segmentation…
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Media Innovation 
Read MoreConsumers expect high levels of…
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New Media Cannibalization 
Read MoreThis ongoing research first began in 2007…
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Software Portfolio Optimization 
Read MoreA Fortune 1000 software provider needed…
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Cisco Enterprise Mobility 
Read MoreIn light of today’s ever-evolving work environment, Cisco contracted…
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Enterprise Software Brand Positioning 
Read MoreA multi-national enterprise software company disrupted…
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Branding Strategy 
Read MoreA financial provider wished to create a pan European brand strategy to differentiate…
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Multi-Platform Media Viewing 
Read MoreAs TV-viewing has evolved, cable subscribers are accessing …
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Healthy Eating Exploration & New Product Evaluation 
Read MoreAn international food company wished to explore secondary school kids…
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Category Management 
Read MoreTo help sustain category captaincy for a major food manufacturer, we evaluated shopper…