A biscuit manufacturer needed to refresh its brand positioning to maintain…
Case Studies
Explore some of our recent client success stories to see how we’ve helped leading companies make critical business decisions.
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Brand Positioning
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Toy Concept Evaluation 
Read MoreAn international toy manufacturer wished to qualitatively assess…
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Market Modelling 
Read MoreOur client, a major UK clearing bank, wanted to forecast likely…
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Play Pattern Exploration & Premium Toy Brand Development 
Read MoreA leading international toy manufacturer needed to understand the dynamics…
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Pricing Strategy 
Read MoreIlluminas used conjoint analysis and van Westendorp pricing techniques…
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Identifying & Valuing Child Segments 
Read MoreA huge global retail business wished to become more customer-centric in their kid’s sector…
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Exploration of Generational Behaviours & Attitudes 
Read MoreA major automotive manufacturer wished to explore the behaviours & emotions…
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POS 
Read MoreA new POS vehicle was tested for a major communications company to determine…
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Innovation 
Read MoreA major financial provider wished to develop new product opportunities in the Business…
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Customer Satisfaction & Loyalty 
Read MoreTo meet the challenge of understanding satisfaction and loyalty in a complex…
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Campaign Effectiveness 
Read MoreA recent advertising campaign for a major bank required evaluation…