Toy Concept Evaluation
![old classic tin robot toys](https://www.illuminas.com/wp-content/uploads/2016/09/AdobeStock_92321204-450x225.jpg)
An international toy manufacturer wished to qualitatively assess European appeal of specific driver items for its Autumn ‘08 international product line. Focus groups were conducted with mothers of infants, toddlers & preschoolers & recommendations centred around the general appeal of each toy, fit within the European market, suggested improvements & identification of positioning options.