Exploratory Behavioural Economics’: the merger of BE and MR

Behavioural Economics has been a hot topic for a few years now – but how is BE actually applied in research projects?

To answer this question Illuminas’ Managing Director, Jonathan Fletcher, has written Exploratory Behavioural Economics: the merger of BE and MR.


Download the PDF here


About Illuminas

Established over 25 years and with more than 75 people in offices in the UK and US, Illuminas provides strategic research across international consumer and B2B markets for leading brands.

Our thought leadership and innovative thinking has earned us more than 20 industry awards since our inception.

Illuminas is a partnership, wholly owned and operated by its senior personnel. Our clients and our people are our only stakeholders.


About Jonathan Fletcher

Jonathan is the Managing Director of Illuminas.

He has 20 years experience in market research working in both business-to-business and consumer research.

He has experience in both quantitative and qualitative research and is expert in advanced research techniques and the application in research of frameworks and theories from the human sciences.

Jonathan has spoken at various MRS and ESOMAR events and has won a number of awards including: the ISBA award for Effectiveness in Advertising Research in 2003, the MRS Award for best B2b paper in 2011 and the BIG Conference Best Content and Innovation award in 2009.