How to Optimise Your Range in Store

In this paper the author outlines a new approach to enable manufacturers to identify the optimum range in store. With ever-increasing pressure to innovate and supermarket shelf-space at a premium the manufacturer’s dilemma is to optimise the range of varieties and formats and still improve the margin. Illuminas have developed a technique using conjoint analysis and optimisation algorithms to ensure profits for the manufacturer and retailer are maximised.

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