Illuminas Presenting Paper at Children: Seen & Heard conference

Pete Maginn, Research Director, Head of Child & Youth will be presenting the results of an internal initiative “Who’s the Daddy?” at the annual Children: Seen & Heard conference organised by Research magazine. Now in its fourth year, this event showcases cutting-edge case studies, airs insightful opinion and hosts stimulating debate whilst demonstrating how to gain insights from arguably one of the most challenging target audiences and most powerful consumer groups of all.

“Who’s the Daddy?” is an exploration of British Dads and their role in the family. The presentation brings to life a segmentation of UK dads, looks at what fathers actually do in helping out with the children & how much involvement dads have in purchasing for their kids & family. The presentation will also address how brands can capitalise on opportunities by targeting dads and children.