Illuminas and Barclays to jointly present paper at BIG annual conference in Chepstow in May 2008
Lee Brumwell, Barclays Bank and John Connaughton, CEO, Illuminas will present a paper entitled ‘Developing the optimum customer proposition for Business Banking’.
The paper will outline how skills in data mining and meta-analysis delivered a highly effective piece of research. Using customer and non-customer data from continuous and ad hoc research, as well as internal data variables, Illuminas and Barclays developed a customer-centric and business viable segmentation in a creative yet very cost-effective way. In addition, models were developed to allow Barclays to identify and size any target opportunities in the wider market.