Andrew Elder

Andrew is the Senior Vice President of Marketing Sciences at Illuminas, where he is the primary methodological consultant on research design, sampling, statistical analysis, and interpretation of research results. He is recognized as a marketing sciences expert among international research professionals, and has designed and implemented advanced research projects that serve some of the world’s best-known companies.

Andrew has extensive experience in the areas of branding, market segmentation, conjoint analysis, and online survey methodology, and regularly issues findings in these subjects across a variety of industry publications.

During his tenure as Director of Marketing Sciences at IntelliQuest, Andrew designed and analyzed CIMS™, the leading media planning tool for the technology sector.