News

Illuminas Honored as a 2019 Achievement in Insight and Research Award Winner Confirmit AIR Awards Recognize Top Leaders in Market Research Austin, TX | September 10, 2019 – Illuminas, a full-service research consultancy that delivers strategic market intelligence across B2B and consumer technology markets worldwide, has been awarded a 2019 Confirmit AIR (Achievement in Insight […]

Get the feedback you need in less than 3 weeks with Insight Exchange Virtual Focus Groups! At Illuminas, we understand the need for FAST, ON-DEMAND, and COST EFFECTIVE research. So we created the Illuminas Insight Exchange – a community of Senior IT Executives from Enterprise Organizations. Our community allows you to get quality feedback from […]

Many new technology advances ride the hype curve for a period of time before they become a core part of enterprise data centers and IT strategy.  Think virtualized infrastructure, mobility, video, cloud and now the Internet of Things.  While there is still plenty of hype in the media about IoT, enterprises have moved rapidly past […]

With the continued growth of Big Data in the Enterprise world, we asked our community of Senior IT executives how they are approaching Big Data within their organizations. Check out our latest infographic to see: Barriers to Big Data usage Current utilization of Big Data Current and future Big Data investments Big Data trends enterprises plan […]

We asked our community of Senior IT executives a series of questions about innovation in 2016:  How innovative is the Information Technology market in 2016? Which technology companies are leading the market in innovation? How innovative is your organization? Which of your organizational initiatives do you consider to be innovative? What are your organization’s goals for these […]

Austin, Texas (August 25, 2016)– Illuminas Austin, a full-service market research firm specializing in the technology and B2B industry, is pleased to announce the addition of a new member to their senior management team – Vice President, Lisa Evans. Lisa was previously a Vice President for Directions Research and Mindwave Research, and joins Illuminas with […]

Learning about New Technology: Learning about new technology has become a pull-down medium as IT Executives are seeking information customized to their needs and organization. So how do CIOs find out about new technology? Where do they go to find what’s interesting to them? Illuminas asked their Insight Exchange IT Executives and the answers might […]

Illuminas Chairs BHBIA Members Exchange Dan Coffin, BHBIA Board & Head of Illuminas Health, and Guy Murray, BHBIA Board & Director, Market Research and Analytics, Operations and Compliance, MSD today chair the UK healthcare research body’s members exchange event, which this year focuses on engaging customers to enable market research to deliver actionable insights that […]

Illuminas launches new website… and we couldn’t be more excited! We now are featuring comprehensive research insight, information and tools that make your work – and your life – easier.   Our new website helps you navigate the complex process of identifying your ideal research partner by presenting you with information about our capabilities and experience […]

Thank you to all who attended our webinar ‘From Practioners to the C-Suite: Who really Influences B2B Purchases?’, Illuminas’ webinar will be available to view on our site for anyone wanting to learn more and you can always email us at [email protected] to find our more!

From Practitioners to the C-Suite: Who really Influences B2B Purchases? As presenters and exhibitor of this year’s 1st Quirk’s Event, Illuminas was proud to present, “From Practitioners to the C-Suite: Who really Influences B2B Purchases?”. We saw an amazing turnout and interest in this topic. Because of it’s success, Illuminas will be hosting a webinar […]

The Inaugural Quirk’s event launches February 23-24 in Brooklyn, NY and as founding member and an exhibitor, Illuminas will be presenting on the topic of B2B purchasing and decision making, Our presentation, ‘From Practitioners to the C-Suite: Who Really Influences B2B Purchases?’ will use data from the hundreds of qualitative and thousands of quantitative interviews […]

TV futures: The prospects for live TV viewed through the lens of Behavioral Economics Households with children have more choices than ever before when it comes to viewing  TV content. Given the changing landscape of media consumption, , the BBC partnered with Illuminas to conduct primary research that would offer them a greater understanding of […]

Illuminas will be presenting at this years Corporate Researcher’s Conference September 17-19 in Chicago, IL. Our presentation, “Infographics as A Research Function” will be on the importance of data visualization, and how researchers can harness the power of infographics as a research function. Join us in Chicago for this exciting presentation!

New Illuminas research helps DoubleClick by Google shed light on the HTML5 opportunity for advertisers —————————————————————————————————————————————————– In the last few years, the U.S. consumer marketplace has seen significant growth in tablet and smartphone adoption, which we recently documented in a study with the CEA, and businesses have been struggling to take advantage of these new advertising […]

 Illuminas welcomes Dan Coffin to its London office to lead a new global Healthcare practice.  Dan has 14 years’ global market research experience, as well as domestic UK expertise.  He formerly headed up Pharmaceuticals at Holden Pearmain, and was a Healthcare Director at Hall & Partners, Senior Executive at Isis Research, Marketing Executive at LifeScan […]

Illuminas has won the prestigious Commercial Context Award at the AURA annual awards 2012. AURA, the association of client side research and insight executives, named Illuminas as the winner at its annual conference on 27th June 2012. The commercial context award is given to an agency that “makes a habit of talking in terms of […]

If you’re coming to Dallas for this year’s MRA Corporate Researchers Conference, stop by Booth 115 in the Expo Hall and say hello! We’ll have several researchers on site, ready to answer your questions and discuss the ways Illuminas can help you grow or transform your business. Click here to learn more about the MRA […]

Sophia Michael joins the London office as a senior research executive working on telecoms and financial accounts. Sophia graduated from the University of Warwick with a BA Hons. (1st) in Sociology and followed this up with an MSc (Distinction) in Social Research Methods at LSE. Prior to joining Illuminas Sophia worked as a research executive at […]

Victoria Maxey, an Associate Director at Illuminas’ London Office, became an MRS conference awards judge for the first time in 2012.  Victoria commented, ‘I was delighted to be asked to take part in the awards judging at this years MRS Conference and found it both motivating and exciting. I wasn’t sure what to expect, but really […]

Improve your understanding of consumer decision making with Menu Based Conjoint. Menu Based Conjoint (MBC) is a new conjoint method designed to take account of some of the more complex real life purchase decisions that consumers face today. Consumers nowadays often purchase goods and services using a mix and match approach; whether in the form […]

Illuminas has been running a research internship in its US offices for a number of years with great success and more recently, started a similar scheme in its London office. Find out the benefits for both the agency and the intern in the article in the link below; published on the Market Research Society website. […]

A paper written by Jonathan Fletcher from Illuminas London Office has won the MRS/BIG Business-to-Business Research Award at the MRS Research Awards 2011. The Award recognises outstanding research specifically in the area of business-to-business. To make the shortlist, entrants needed to demonstrate research quality and vision and its effectiveness and application to the business-to-business sector. […]

Jonathan Fletcher from Illuminas London Office will present a paper entitled ‘Culture-mapping: A framework for understanding international B2b decision-making’ The paper will present a framework for understanding decision-making in different business cultures. When UK B2b businesses expand into new overseas markets, they need to develop an understanding of local businesses rapidly and cost-effectively. There often […]

The credit crunch has led to a loss of confidence and trust with financial providers. There is a clear need to change communication long term to address new consumer needs. In times of anxiety consumers’ needs are heightened around service delivery as they seek signs of reassurance and trust from financial providers. In many financial […]

by Matthew Carr, Managing Director APAC, Illuminas Global The last time I wrote one of these articles we were just entering the business end of the GFC. Two years on and Hong Kong’s energy and pragmatism are undimmed – as illustrated by economic data. Numbers of unemployed are now back down to where they were […]

Illuminas recently conducted a study for Royal Bank of Scotland – Corporate and Institutional Banking division, to understand how UK Corporate businesses were responding to market changes as a result of the economic environment Over 300 interviews were conducted with business leaders from a range of organisations with an annual turnover in excess of £25m. […]

John Connaughton, CEO Illuminas presented a paper entitled ‘Global attitudes to Financial Services 2010′. The paper explores attitudes to financial services in the last 12 months across UK, USA and Asia. It discusses shifts in perception and behaviour over the last year and potential changes over the next 12 months. Specifically looking at the UK, […]

At Illuminas, we take pride in remaining a proven leader in testing and analyzing new research capabilities in the research industry.  As the industry has seen a shift in online panel sampling options, we set out to rigorously test and analyze these new options before we could trust their validity and recommend the online panels […]

The paper is based on a survey of 970 IT professionals and experts in 79 countries across five continents conducted by the Austin, Texas office of Illuminas for Cisco. The survey was conducted among an elite group who hold the Cisco Certified Internetwork Expert qualification (CCIE), one of the most widely recognised networking certifications in […]

Illuminas have won a year long contract with EDF Energy to monitor and measure electric vehicle and charging usage in London and the South East. EDF Energy in partnership with Mercedes Benz and the Technology Strategy Board are trialing electric vehicles with 60 residential customers in London and the South East in one of the […]

Predicting the future of networking: To promote more than 15 years of the CCIE program (a training program to become a Cisco Certified Internetwork Engineer), Cisco commissioned Illuminas to conduct a comprehensive survey among CCIEs throughout the world. The first survey of it’s kind, it prompted CCIEs to evaluate the training program’s benefits and effectiveness, and […]

In 2008 Cisco Systems hired Illuminas to research the evolving landscape of online social networking and social media. The results from the research are meant to help companies, service providers and marketers pinpoint the factors that motivate online audiences, as well as to anticipate the future demands of online social platform users. Download the whitepaper […]

Technology has driven advancements and modernization across nearly every industry and sector in the marketplace- including  healthcare. It’s clear that technology innovations have fueled improvements and breakthroughs in areas such as diagnosis, treatment, medical imaging and healthcare research, but what impact has technology had on the health of a typical American? How has the ubiquity of […]

Many countries and cities around the globe have experienced growth and productivity as a result of information and communication technology (ICT), but many emerging markets have yet to fully realize technology adoption. The Cities Net Opportunities study was executed for Cisco to gain insights on internet use, as well as on current and future demand […]

Pete Maginn, Research Director, Head of Child & Youth will be presenting the results of an internal initiative “Who’s the Daddy?” at the annual Children: Seen & Heard conference organised by Research magazine. Now in its fourth year, this event showcases cutting-edge case studies, airs insightful opinion and hosts stimulating debate whilst demonstrating how to […]

A paper written by Jonathan Fletcher and Andrew Reynolds, from Illuminas London Office has scooped a prestigious award at the latest BIG Conference. The paper entitled ‘Can we justify the ROI of Market Research’ outlines how we should help clients more to calculate the ROI of their decisions in the context of commissioning Market Research. […]

Jonathan Fletcher, Managing Director, Illuminas, gave a presentation entitled ‘Risk, Recovery and Relativism – ten key business issues on the horizon and their likely impact on Market Research’. The presentation outlines the author’s views on a number of key business issues affecting the industry. Topics include: What sort of recession we can expect and how […]

An Assessment of Who Fails, and Why at the 2009 Sawtooth Software conference in Delray Beach, Florida. Andrew Elder, Vice President of Marketing Sciences for Illuminas in Austin, TX presented a paper that he co-authored with Illuminas MS Manager Terry Pan entitled Survey Quality and MaxDiff: An Assessment of Who Fails, and Why at the 2009 Sawtooth […]

John Connaughton, CEO Illuminas presented a paper entitled ‘The Hybrid Consumer – discretional spending priorities – An international perspective’. The paper outlines how consumers have changed their behaviour in a downturn across the UK, USA and China. A study was commissioned in all three countries in January 2009 and explored consumer attitudes to spending and saving, […]

Gordon Smith joins as Associate Director. Gordon brings over 10 years of consulting and research expertise. He offers experience across a broad range of sectors including IT, Telecoms and Financial Services. He joins from Anderson Lyall, strategic business consultants and has previously worked at Sweeney Pinedo and NOP Business. Claire Jones joins Illuminas as Research Manager. She […]

Jonathan Fletcher and Andrew Reynolds, from Illuminas London Office will present a paper entitled ‘Can we justify the ROI of Market Research’ at the BIG Annual Conference. The paper will outline how we should help our clients more to calculate the ROI of their decisions in the context of commissioning Market Research. The paper will expose the […]

Jo, Associate Director at Illuminas London office was part of the Pecha Kucha team that won the Market Research Society Award ‘Special Contribution to Conference’ at the Research Awards 2008 held in December. This involved each member of the team presenting 20 slides, each for 20 seconds, on the subject of…’And that’s why I love market research’. […]

The latest consumer trends research from the global research firm Illuminas has confirmed retailer concerns about declining US consumer spending, most likely as a result of the national and global economy, extraordinary stock market volatility and rising unemployment. The results suggest that retailers should be prepared for a more frugal holiday season, with almost half […]

John Connaughton, CEO Illuminas and Dave Riley, Nokia presented a paper entitled ‘The Green Shoots of Technology – Nokia’s Response to the demand for Eco-Friendly Brands’ at the recent ESOMAR Annual Congress The paper outlined the link between attitudes and behaviour towards environmental issues amongst consumers in 13 developed and developing countries, and compared results using a specially […]

Jo-Ann, an Associate Director at Illuminas has been nominated following her assured performance at this year’s conference in London. She has been shortlisted for ‘Best Newcomer’ for her presentation at the Pecha Kucha session: And that’s why I love market research! The judges said ‘Jo-Ann’s high octane ‘Pecha Kucha’ presentation got this innovative session off to a cracking […]

Nick Bonney, Orange UK and Jonathan Fletcher, Illuminas, presented a paper entitled ‘Client 2.0: the client side researcher in a ‘flat world’ The paper explored the role of research in organisations without a formal hierarchical structure; how new trends in business architecture and management are making new demands on internal research functions and calling forth a […]

Lee Brumwell, Barclays Bank and John Connaughton, CEO, Illuminas will present a paper entitled ‘Developing the optimum customer proposition for Business Banking’. The paper will outline how skills in data mining and meta-analysis delivered a highly effective piece of research. Using customer and non-customer data from continuous and ad hoc research, as well as internal data […]

Nick Bonney, Orange UK and Jonathan Fletcher, Illuminas, will present a paper entitled Client 2.0: the client side researcher in a ‘flat world’. In this paper the authors will explore the way in which trends in business architecture and management are making new demands on internal research functions and calling forth a new generation of […]

Nick Bonney, Orange UK and Jonathan Fletcher, Illuminas, presented a paper entitled ‘Designed with algebra; built with a slide rule; flown with a hammer! – a case study in the development and application of a mobile telecoms segmentation’. Download now

Gavin Mulholland (director of Illuminas) and John Buckle (head of marketing research at Alliance & Leicester) debated at the MRS Field conference the implications of tight deadlines, the quest of cheaper research and the quality of online research. Link to full article >

Jonathan Fletcher, Group Creative Director at Illuminas has won the award for best written paper at the 2007 BIG conference.

In May 2007 Jonathan Fletcher, Group Creative Director and Julian Kenway, Director, Child and Youth presented an exciting paper at the ESOMAR Consumer Insights Conference 2007 entitled ‘Marketing to the Inner child’. www.esomar.org Click here to see the paper

A number of staff from Illuminas decided a few days before Conference to cycle to Brighton, to re-enact the days of the London – Brighton cycle rides of past conferences, which were organised by the MRBA. On Wednesday 21st March, the day before Conference, the Illuminas cycle team, led by CEO John Connaughton set off […]

One in three Americans report that internet has changed the way they manage their health care. Illuminas has completed a research study sponsored by Cisco regarding how technology is being used in health management and the impact technology has had on health / healthcare management among US consumers. This research was conducted for the 2007 […]

Canadian small and medium enterprises are taking a “big business” approach to their technology investments and becoming more sophisticated, according to findings released today from the Net Impact SME Canada 2006 study. “Year after year of research among large organizations has shown that the diffusion of information and communication technology (ICT), from sophisticated network infrastructure […]

Research Award Winners demonstrate ROI for Client With NPD for Fruity Smarties Redballoon, the child and youth research practice of Incepta Marketing Intelligence (now Illuminas) have scooped the prestigious prize of Best NPD Research at the Marketing Research Awards 2005. Using a novel approach to understanding children, the research revealed deep insights that informed strategic decisions, […]